Learn the trends and insights about influencer marketing and how consumer decisions are being shaped. report by Knowledge Partner Dentsu
Category: Digital Behavior and Internet
Content from Knowledge Partner Dentsu India has released its latest research report titled ‘Adoption of XR technology in India’. The report was created in collaboration with Recogn – Dentsu India’s research division, Dr. Sumitava Mukherjee from IIT Delhi and Dr. Payel C. Mukherjee from IIIT-Delhi.
According to a report by ANI, India’s influencer marketing industry as of 2022 is quite big and poised to reach 2200 crore by 2025. Digital influencers as a possibility tap two aspects of human behavior. From the consumer’s side, one connects better with people “like us” than celebrities due to closer social distance with common […]
There is no need for physical presence in many meetings although that has been how we have always conceived of meetings, until the pandemic struck.