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Digital Behavior and Internet Reports Social & Digital Media

Influencer marketing and its impact in India

Learn the trends and insights about influencer marketing and how consumer decisions are being shaped. report by Knowledge Partner Dentsu

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Digital Behavior and Internet Insights

Looking into the rise of digital influencers through Google Trends

According to a report by ANI, India’s influencer marketing industry as of 2022 is quite big and poised to reach 2200 crore by 2025. Digital influencers as a possibility tap two aspects of human behavior. From the consumer’s side, one connects better with people “like us” than celebrities due to closer social distance with common […]