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Digital Behavior and Internet Reports Social & Digital Media

Influencer marketing and its impact in India

Learn the trends and insights about influencer marketing and how consumer decisions are being shaped. report by Knowledge Partner Dentsu

From micro to mega, from Instgram to YouTube, from reels to shorts, from follow to subscribe; how are our judgments, decisions,a actions and preferences changing? How much and to what extend do people think nfluner marketing is working?

Recogn – the research wing of Dentsu, in collaboration with Decision lab has published a report.