Categories
Digital Behavior and Internet Reports Social & Digital Media

Influencer marketing and its impact in India

Learn the trends and insights about influencer marketing and how consumer decisions are being shaped. report by Knowledge Partner Dentsu

Categories
Digital Behavior and Internet Insight Reports

Public judgments and opinions about the adoption of XR technology in India

Content from Knowledge Partner Dentsu India has released its latest research report titled ‘Adoption of XR technology in India’. The report was created in collaboration with Recogn – Dentsu India’s research division, Dr. Sumitava Mukherjee from IIT Delhi and Dr. Payel C. Mukherjee from IIIT-Delhi.

Categories
Consumer Electronics & Technologies Mini Review Reports

Mini Review Report :  Interaction of Children with Voice Assistant Technologies

Voice assistants have potential uses for children. In this review report, we highlight recent findings and directions ahead.

Categories
Internet and Media Snippets

Gmail does not scan emails for targetted ads. But, why ?

Gmail has offered unmatched email services and hosting for individuals but many thinkers had criticized the service while some tech geeks applauded the rise of generating “contextually aware ads” in email.

Categories
Digital Behavior and Internet Insights

Looking into the rise of digital influencers through Google Trends

According to a report by ANI, India’s influencer marketing industry as of 2022 is quite big and poised to reach 2200 crore by 2025. Digital influencers as a possibility tap two aspects of human behavior. From the consumer’s side, one connects better with people “like us” than celebrities due to closer social distance with common […]

Categories
Robots Snippets

Leading robotics firms promised not to add weapons to robots

In an open letter, six leading robotics firms promised not to add weapons to their general use technology and said they would oppose others doing so.

Categories
Internet and Media Snippets

Sir Tim Berners-Lee: Internet as a basic right

In in our increasingly unequal world, the Web has the potential to be a great equalizer but only “if we hardwire the rights to privacy, freedom of expression, affordable access and net neutrality into the rules of the game.”

Categories
Internet and Media Perspectives Social & Digital Media

Picture worth a thousand words? Social media images as a window to cultures and cities

Would a thousand pictures possibly give us unparalleled information about cities and cultures? If we are ready to try, the obvious place to look for images is on the Internet.

Categories
Digital Behavior and Internet Perspectives

E-meetings to stay

There is no need for physical presence in many meetings although that has been how we have always conceived of meetings, until the pandemic struck.

Categories
Analytics Internet and Media Research Social & Digital Media

Twitter Mediated Sociopolitical Communication During the COVID-19 Pandemic Crisis in India

We analyzed the usage and content of communication on Twitter by some key national and international political leaders of India during the COVID-19 pandemic, which perhaps is the most astounding crisis to beset the world in the past decade.