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Digital Behavior and Internet Reports Social & Digital Media

Influencer marketing and its impact in India

Learn the trends and insights about influencer marketing and how consumer decisions are being shaped. report by Knowledge Partner Dentsu

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Internet and Media Snippets

Gmail does not scan emails for targetted ads. But, why ?

Gmail has offered unmatched email services and hosting for individuals but many thinkers had criticized the service while some tech geeks applauded the rise of generating “contextually aware ads” in email.

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Internet and Media Snippets

Sir Tim Berners-Lee: Internet as a basic right

In in our increasingly unequal world, the Web has the potential to be a great equalizer but only “if we hardwire the rights to privacy, freedom of expression, affordable access and net neutrality into the rules of the game.”

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Internet and Media Perspectives Social & Digital Media

Picture worth a thousand words? Social media images as a window to cultures and cities

Would a thousand pictures possibly give us unparalleled information about cities and cultures? If we are ready to try, the obvious place to look for images is on the Internet.

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Analytics Internet and Media Research Social & Digital Media

Twitter Mediated Sociopolitical Communication During the COVID-19 Pandemic Crisis in India

We analyzed the usage and content of communication on Twitter by some key national and international political leaders of India during the COVID-19 pandemic, which perhaps is the most astounding crisis to beset the world in the past decade.